10 Best Facebook Pages of All Time About Travel Agency in Delhi
In the modern times, the way people spend their vacations has undergone a great change. People like to spend good times with family and friend while at the same time exploring various tourist places across the globe. As a result the tourism industry across the globe has seen an unprecedented growth which in turn has also resulted in tremendous growth in the hotel and accommodation facilities.
Comfortable hotels and accommodation facilities Helpful hints play a very important role in popularizing any tourist destination. If a person, who is quite far away from home, gets to enjoy the same facilities and comforts as he enjoys at his home, then he is bound to become attached to the place. On the other hand if the tourist ends up at a place where the hotels and accommodation facilities are not satisfactory, it is quite likely that he might never return to that place.
Perhaps that is why, hotels and accommodation facilities being made available at different tourists spots, have shifted focus on providing maximum comfort to tourists at reasonable rates. It is also vital to provide comfortable accommodation to people from diverse economical backgrounds. While five star hotels can cater to the needs of affluent visitors, small and medium range hotels and lodging houses are available for use by a middle class traveler.
Blog reviews are also vital that information about all the hotels and accommodation facilities available in a particular tourism spot is available to people quite easily. For this there can be no better option than internet, as most tourist gain information about the hotels and accommodation facilities through this medium only. The other ways are by making booklets containing information about the hotels and accommodation facilities available at train and bus stations.
The information provided to the tourists should be detailed and correct. It should contain the information related to room rentals, types of rooms, catering services, check out times, pick and drop facilities etc. Additional information about the significant tourist spots in the area can also be provided both on the net as well as the booklets, to promote not only the hotel but the tourist spot as well.
Do you run a travel agency? This article explains about travel agency marketing plans and strategies.
a. Marketing Objectives: Have a marketing objective plan before you proceed with your marketing plans. The plan could be like this.
1. Achieve an annual growth rate of at least 15%.
2. Have strategic alliances with health clubs, local athletic organizations, and retailers.
3. Become the market leader of adventure travel in the California area in 3 years.
4. Generate sales of approximately $500,000 in year one and increase sales 10% annually.
5. Maintain a gross profit margin of 20%.
b. Marketing strategies: In order to achieve the above goal, your strategies should be this way. Target marketing: Develop plans targeting couples and individuals aged 25-35, married, with household income greater than $60,000. Secure corporate accounts by targeting local businesses.
c. Brand Recognition: Develop brand recognition by using print and electronic advertising campaigns and local radio shows. Use alliances to conduct promotions and giveaways. Utilize the networking benefits by participating in trade shows, and publications.
d. Services: Offer services like assistance with passports. Increase the assurance and satisfaction of the customer. Conduct 10k race, 5k fun run race, and a mountain-bike race. Giveaway prizes to the winners. You will also get media attention this way.
e. Online marketing: Create a website and let people know the availability of the vehicles. Let them book online. List different promotional plans in your site. Start a blog and start writing about your achievements and goals. Let people feel special about your service. Hire an SEO expert and tell him to optimize your site for low competition, location based keywords.